Follow these instructions to set up your booking website for Facebook Pixel and Facebook Conversions API. If you have any issues, we recommend adding [email protected] to your Facebook Pixel account so we can assist you.
Facebook Pixel.
This is automatically included in the Facebook Conversions API setup, so if adding both you can skip this section.
If adding just Facebook Pixel, you'll need the code snippet they provide which can be added to the <head> of your website via Google Tag Manager.
We recommend always adding this and other tracking code via Google Tag Manager so you have full control. If you don't have Google Tag Manager installed on your website, set it up here and send us the GTM code snippet so we can add this to your website.
Facebook Conversions API.
The Facebook Conversions API is recommended as Apple now block client-side trackers meaning if you just have the Facebook Pixel installed, you will miss conversions and events for those using Apple devices.
Setup Facebook Conversions API in FuseMetrix
1. Go to Booking Dashboard > Integration Settings > Facebook Conversion API
2. Add your Access Token and Pixel ID here - steps are below to help find your Access Token
3. Click Save.
Facebook Conversions Access Token
https://developers.facebook.com/docs/marketing-api/conversions-api/get-started/
To use the Conversions API, you need an access token. The easiest way to get this is using Events Manager.
You’ll need to be logged in to your Facebook Dashboard to retrieve this.
Using Events Manager (Recommended)
In Facebook Events Manager, follow these steps:
1. Choose the Pixel you want to implement
2. Select the Settings tab
3. Find the Conversions API section and click on the Generate Access Token link under 'Set up manually', and follow the instructions.
Note: The Generate Access Token link is only visible to users with developer privileges for the business. The link is hidden from other users.
Once you have your token, click on the Manage Integrations button in the Overview tab in Events Manager.
On the pop-up screen, click the Manage button next to Conversions API. This will automatically create a Conversions API app and Conversions API system user for you. There is no need to go through App Review or request any permissions.